Samsung Galaxy Unpacekd July
Art Direction / Concepting / Design Startegy / Creative Producer
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Client : Samsung
Agency : Cheil Worldwide
Art direction : Studio AMJ
Production : Studio AMJ
As a Creative Producer at Studio AMJ,
I contributed to the concept, art direction, and design for Samsung Galaxy Unpacked July, where the Z Flip 7 and Watch Series took center stage.
The event was envisioned as a milestone,
a marker guiding audiences into a new world of innovation.
In this process, I assisted in concept research, visual reference gathering,
and presentation storytelling to align creative direction with brand strategy.
I also supported communication between design, 3D, and motion teams
while managing asset delivery, timeline tracking, and documentation
to ensure consistency and workflow efficiency.
Through this, I gained hands-on experience in large-scale creative production and strengthened my ability to collaborate across multidisciplinary teams.
Concepting
We conceptualized and experimented with product angles and motions
that highlight the key features of the Z Flip7 and the new Watch 8 Series,
while maintaining a cohesive tone throughout the presentation.
Z Flip 7
To express the Z Flip7’s expanded display and strengthened hardware,
We conceptualized a series of visual treatments that emphasized its elegance and versatility.
This included experimenting with refined folding angles, immersive unfolding sequences,
and precision lighting that highlighted the device’s slim profile and premium finish.
The result was a presentation that conveyed both the technological advancement and the tactile sophistication of the product.
Watch 8 Series
For the Watch 8 Series, We explored design approaches
that showcased its advanced health-tracking capabilities and refined aesthetics.
By integrating dynamic close-ups, fluid motion graphics, and light reflections that mirrored the curvature of the watch face,
the visuals captured both precision engineering and everyday wearability.
This balance between functionality and style allowed the product’s identity to resonate across the entire presentation.
Watch 8 Series
For the Watch 8 Series, We explored design approaches
that showcased its advanced health-tracking capabilities and refined aesthetics.
By integrating dynamic close-ups, fluid motion graphics, and light reflections that mirrored the curvature of the watch face,
the visuals captured both precision engineering and everyday wearability.
This balance between functionality and style allowed the product’s identity to resonate across the entire presentation.
For the Watch 8 Series, We explored design approaches
that showcased its advanced health-tracking capabilities and refined aesthetics.
By integrating dynamic close-ups, fluid motion graphics, and light reflections that mirrored the curvature of the watch face,
the visuals captured both precision engineering and everyday wearability.
This balance between functionality and style allowed the product’s identity to resonate across the entire presentation.